Special Special Sale!


Oh yes, a doubly special sale is here.

Some of our biggest discounts ever on never before seen treasures and PJ goodies from the days of ‘yore.

We’ve even thrown in some brand new items with less than perfect packaging. Poor things were feeling like Misfit Toys, but we’ve seen enough claymation movies to know that they’re not misfits … they’re extra special!

Get Yourself a Special Something
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Deep Thoughts
on Depth of Field

Ah, depth of field. As photo history geeks, we feel certain in our knowledge that every photographer everywhere has asked the pivotal question: “Hold up, what the deuce is depth of field and why is it important?” Yes, the age-old question.

What is it?

Simply put, depth of field (DoF) is the area of your photograph that is sharp and clear.

While your camera can only focus in on a single point, in your final image the area just in front and behind of that single point will sometimes appear to be in focus as well. How much of your photo is in focus is the DoF of that image.

What is it good for?

A narrow DoF eliminates distractions from your subject and typically used in portrait, wildlife and sports photography. While a wide/deep DoF ensures clarity through the entire image, usually best for landscape, cityscapes and big ol’ group shots.

How can I control DoF?

Depth of field is controlled through focus and aperture settings (the f-stops.) So, if your camera has manual controls, making the aperture number smaller (moving toward toward f/1.4) gives you shallower DoF, and raising it up (toward f/22) will give you a deep DoF and make everything in your photo tack sharp.

Tell me more!

Check out this extremely detailed lesson from Digital Photography School for everything you ever wanted to know about DoF and how to use it to best capture your subjects.

Then, if you’re already picking up what we’re putting down, take your DoF play further by faking extremely shallow DoF (no expensive lenses required.)

So how deep does the rabbit hole go? Depends on your DoF!

DoF: Make it and Fake it
 

Photo by Bruce Wunderlich

Free Pennant Party w/ Every Instant Camera!


Let’s get your pennant party started, hip-hip-huzzah!

Today only, we’re giving you a pennant pack FREE when you buy any one of seven incredible instant cameras. If you’ve been waiting to pull the trigger on buying your favorite instant camera, today is the day!

Use the pennants for an impromptu photo booth and pop off prints instantly. Insta-fun, right?

Get Your Pennant Party Here!
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Shoot Your Own
Frozen Flower Photos!

Spring is upon us. And it’s bringing a ton of flowers.

Now the only question is: whatcha gonna do with all those blooming beauties?

Ooh, we know! You should freeze ’em, photograph ’em, and then marvel at the gorgeous results.

Seriously, frozen floral photos are so pretty and unique that it’s almost unfair . So let us show you how to make them with this easy peasy (freezy) tutorial.

Freeze Flowers for Stunning Photos

Thanks for the inspiration Mo Devlin!
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Meet PJ:
Drew Edition

Name: Drew “DJ DevDad” Johnston

What Do You Do Here? I program all the things.

Favorite Camera: My trusty Canon T1i with a 28mm f/1.8 lens.

Learn Even More About Drew
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New Rainbow
Mini Instax Film


Somewhere over the rainbow … way up high!

Bluebirds fly, and the Instax Film of our dreams is more colorful than ever.

The newest Instax Mini Film in our shop features rainbow gradient borders on each print.

No two in any pack are the same. Each color only happens, once in a lullaby.

So take up your instant cam (or pick up a new one) and start dreaming those dreams that you dare to dream.

Follow the Rainbow (or, this link) for Film

Straight Lines and Symmetry

The majority of our mobile devices are packing a wide angle lens. This is awesome for taking in the scenery, but not so awesome if curved walls drive you up the … ah … wall.

Skrwt is an app that is dead set on helping you achieve symmetry in lines. Fire up the app, take a photo or import one and get to straightening.

Lens corrections for iPhones, wide angle lenses, fisheye lenses and even GoPros (it’s under “action”) are pre-loaded for a quick-fix. Or take full manual control over all distortions, crops and vignetting. The app features non-destructive editing, so your original snaps stay intact.

You can watch a tutorial or download here. And don’t miss their Instagram page for a straight-up symmetry feast.

Check Out Skrwt and Get to Straightening
 

Photo by @gerritpiechowski

New from Polaroid:
the Zip Instant Printer


With an instant printer in your pocket, you’re ready to rock insta-prints at all times.

Check out the latest from Polaroid … Zip! A printer that prints photos from your phone.

Edit any shot on your phone or use it as-is. Instantly print any photo, anywhere. You can even print multiples to share! Sharing is caring.

Pocket-size is the new fun-size.

Learn More about Zip or Order Yours Here!

Create Your Own
Super Sparkly
Bokeh Background

When points of light are out of focus they turn into sparkling orbs of awesomeness.

This is called bokeh!

Wouldn’t it be cool if your next backdrop was made completely out of this fantastic effect? We tried it and loved it, and chances are you will, too!

So we’ve put together a step-by-step tutorial on how to make your very own glittery bokeh backdrop. Follow along and let the magic begin.

Make Dreamy Bokeh Backdrops
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With Spring Showers Comes Lightning Photos

Storm season is upon us which means it’s the perfect time to try for some shocking shots.

Lightning photos are hard to perfect but super fun to attempt. Here’s a few tips for getting started.

First and most importantly: Stay safe. Distance is your best friend – use a telephoto lens when possible. Keep your gear dry by setting up under a covered patio or deck.

Second: Long exposures mean you need a tripod, or duct tape and a rock, whatever it takes to get that stability!

Third of all: Every storm is different, so your settings will vary slightly each time. Try these to start with and play around from there –

  • ISO 100
  • f/7 aperture
  • 30 second exposure

For a more in depth tutorial, check out Richard Gottardo’s excellent write-up here covering everything from storm searching to stacking images in post.

And you thought puddle jumping was the best part of a storm…

Richard’s Guide to Photoing Lightning
 

Photo by Richard Gottardo