In the world of flashy big-budget blockbuster viral marketing ploys, there are winners and there are losers. (We had high hopes for the Conan O’Brien-style “If they made it” babymaker game for Knocked Up. Alas, it disappointed.)
The new site promoting next week’s silver-screen Simpsons debut? A winner.
Upload a frontal portrait, push some buttons and pull some levers, and facial-recognition software goes to work. Soon enough, your fleshy visage is converted into a flat, yellow, cartoon version of yourself!
Note: The site’s quite busy. We needed to visit several times to get it to work.
Still, it’s the easiest way to find your way to Springfield. Unless you already live there.
p.s. Visit the forums today for a fun secret giveaway. (We’re not gonna give you any hints… Ok, maybe just one… Mooooooooooo…)