What is this App called?
What does it do?
The go-to iPhone photo app for retro analog toy camera creativity in a digital package.
Hipstamatic was one of the first 'retro' camera applications on the scene and continues to thrive in its category. Users can define and combine film, lens, and flash filters for a multitude of nostalgic cross processing effects, which ironically enough creates a fresh perspective on even the ordinary and mundane.
This 'shooting blind' platform can take some getting used to, and may not be for the faint of heart; however, it is well worth it if you miss the unpredictable happy accidents of Lomography or Polaroid: Those good ole days when you fashioned pinhole cameras out of empty discarded containers and hauled around a Holga for your Cartier-Bresson decisive moment.
When is most useful?
-Mix and match film, lens, and flash fx for unique and often unexpected results
-Utilize lens features for tone and saturation variation
-Film attributes define frame and texture (a few also influence final hue)
-Optional flash control for further impact
-Platform includes internal library and creates files imprinted with style info for future reference
-Users can select and store several personalized shooting modes
Favorite feature: continued product/feature updates and large active online community
Chief complaint: In the app scheme of things the initial cost can be a deterrent when each modality is priced individually. However; they do offer bundles for beginners, and the final products achieved are obviously not the result of a one-hit wonder driven program.
'Pomeranian Perspective' created with Hipstamatic app on iPhone by Cute Circus Photography - February 1st, 2011